{"product_id":"sony-fe-24-70mm-f2-8-gm-lens-e-mount","title":"Sony FE 24-70mm F2.8 GM Lens (E Mount)","description":"\u003ch4\u003eDescription\u003c\/h4\u003e\u003cp\u003e\nThe ultimate choice for professional portrait, travel and event photographers seeking the highest possible optical performance. The XA element reduces aberration and delivers the ultimate resolution throughout the entire zoom range and aperture range, as well as from corner to corner of all image files.\u003c\/p\u003e\u003ch4\u003eDesigned to achieve 50 line pairs\/mm resolving power\u003c\/h4\u003e\u003cp\u003eIt is not easy to achieve spatial frequency of 50 lines pairs per millimeter at a lens's widest aperture, but that is Sony's baseline for G Master design. Unprecedented resolution and other demanding design parameters yield outstanding reproduction of the most detailed subjects and scenes with superior contrast throughout every frame. G Master resolution is simply the highest in its class.\u003c\/p\u003e\u003ch4\u003ePreviously unattainable surface precision\u003c\/h4\u003e\u003cp\u003eBuilt with three aspherical elements including a newly developed and essential ingredient for astonishing resolution - is a new XA (extreme aspherical) lens element with better that 0.01-micron surface precision. The extremely precise XA element reduces aberration and delivers the ultimate resolution throughout the entire zoom range and aperture range, as well as from corner to corner of all image files.\u003c\/p\u003e\u003ch4\u003eConstant F2.8 max aperture maintains exposure and depth of field\u003c\/h4\u003e\u003cp\u003eConstant F2.8 max aperture maintains exposure and depth of field regardless of the focal range you choose to zoom to. When changing your aperture to defocus the background, the areas out of the focal plane appear blurred. This 'bokeh' effect of the blurred background can be enhanced with circular aperture blades used in this lens.\u003c\/p\u003e\u003ch4\u003e9-blade circular aperture contributes to gorgeous bokeh\u003c\/h4\u003e\u003cp\u003eWhen changing your aperture to defocus the background, the light sources appear blurred. This 'bokeh' effect of the blurred background can be enhanced with circular aperture blades used in this lens. Conventional aperture blades have flat sides creating unappealing, polygonal shaped defocussed points of light. α lenses overcome this problem through a unique design that keeps the aperture almost perfectly circular from its wide-open setting to when it is closed by 2 stops. Smoother, more natural defocusing can be obtained as a result.\u003c\/p\u003e\u003ch4\u003eDirect Drive SSM (DDSSM) for quiet, precise focusing\u003c\/h4\u003e\u003cp\u003eHigh-resolution camera bodies demand absolute focus precision. The Direct Drive Super Sonic Wave Motor (SSM) focus system is more than up to the task for both stills and movies. DDSSM has the capability to position the large, heavy optical assemblies required by large-aperture lenses with pinpoint precision, offering advantages for manual focus as well as autofocus. Manual focus response is also natural and intuitive.\n\n\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"TD SYNNEX Canada ULC","offers":[{"title":"Default Title","offer_id":41863536083002,"sku":"SEL2470GM","price":2199.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/6960\/3898\/files\/4898a68bddf7481e0e044e6aaa71061e.webp?v=1793229653","url":"https:\/\/llsr.com\/products\/sony-fe-24-70mm-f2-8-gm-lens-e-mount","provider":"Lorne Lapham Sales and Rentals","version":"1.0","type":"link"}